About Pioneer

Pioneer. More Than Just A Technology Company.

Pioneer’s legacy began in 1930, when the founder Nozomu Matsumoto had a life-changing experience of listening to music reproduced from imported hi-fi dynamic speakers. He was so impressed with the soul-stirring sound that he decided to make great-sounding dynamic speakers for others to enjoy. Matsumoto’s passion and belief in sharing a thrilling sensation with others runs in the Pioneer Group’s philosophy “Move the Heart and Touch the Soul,” which has guided us in decision-making in business for decades.

Today, Pioneer is a leading manufacturer of top-tier automotive products developed specifically for automotive vehicles.

So, who do we serve? We serve the melody of music, the rhythm of the road, and most importantly, you. For those who cherish music, who relish every drive, and who value moments with their loved ones, Pioneer is your companion, because at the heart of it all, we believe in enriching you in-car life.

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Our offices

Initially, Pioneer's products were distributed in Europe through a network of independent distributors. With the foundation in 1970 of Pioneer Europe NV, based in Belgium, the company began to expand its European presence. Driven by the growth of the audio-visual market and its strategy of operating near the customers it serves, the company set up its first distribution subsidiaries in 1978, in Germany, United Kingdom and Denmark. This trend continued throughout the next decade with distribution subsidiaries added in Italy (1980), in both The Netherlands and Belgium (1981), in Spain (1986), in Norway (1990) as well as in France (1993). In 1994, a representative office in Moscow for the Russian market opened. In 1997 the Belgian and Dutch subsidiary merged together to become a Benelux operation. Sweden and Portugal both became Pioneer subsidiary companies early 1999. Finally, in 2005 Pioneer opened a sales subsidiary in Finland. In the countries not mentioned here Pioneer products are distributed by independent distributors.

Our Commitment to the Environment

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