Cookie policy

Cookie Policy 2.00
DATE: 13/10/2025

This is the Cookie Policy of the websites of Pioneer Europe NV and its affiliates. Pioneer Europe NV (hereafter “Pioneer”, “we” or “our”) is a public limited liability company under Belgian law, whose registered office is established at Keetberglaan 1, 9120 Beveren (Belgium).

This Cookie Policy aims at informing you about the use of cookies by Pioneer. This Cookie Policy should be read together with Pioneer’s Privacy Policy, which is available here https://pioneer-car.eu/privacy

The Cookie Policy can be modified, for example, as a result of new functionalities or features on the websites that require the processing of personal data. We therefore recommend that you consult this cookie policy regularly. Any major changes will be announced on our websites.

This version of the Cookie Policy was last modified on the 13th October 2025.

1. Pioneer websites and cookies

When you visit our websites, we collect certain information by automated means, through the use of cookies. We may also use other technologies such as pixel tags, browser analysis tools, server logs and web beacons for similar purposes as described in this Cookie Policy (hereinafter: “cookies”) and we may include them on our sites, in marketing e-mail messages or our newsletter, affiliated websites etc. These technologies allow us among other things to determine whether messages have been opened and links have been clicked on. The information provided below about cookies also applies to these other technologies.

2. What are cookies?

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. They ensure that your device is recognised when you revisit the website. Cookies can have different purposes: to ensure that the website takes into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.

3. Which cookies do we use?

We use cookies for different reasons: for the technical and functional management of the websites, to personalise your website visit, to give us commercial and marketing information and to enable users to share content.

We use both first and third-party cookies and session and persistent cookies:

First-party cookies are set by us on our websites.
Third-party cookies are cookies installed by other domains (e.g., Google Analytics cookies).
Session cookies are erased when a user closes its browser.
Persistent cookies remain on a user’s device for a specific period of time.

Below you will find a summary of the cookies that Pioneer uses, based on the purpose for which they are set.

A. Necessary cookies (Essential cookies)

Necessary cookies are essential for the website to function properly and in order to enable you to move around the website and its features. These cookies provide basic web functionality and car install parts functionality (on certain parts of the websites). These cookies are set on your browser by Pioneer directly and cannot be deactivated in our cookie banner.

These cookies are set on your browser based on the legitimate interest of Pioneer to provide for well operating and secure websites. You can deactivate these cookies at any time by changing your browser preferences (see point 4 of this Cookie Policy on how to block/delete cookies). However, in this case, (some parts of) the websites might not function properly.

Cookie name

Purpose

Duration

Domain

session-

Identifies the current session, the user and their shopping cart.

6 Day(s)

Pioneer

OptanonConsent

This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. The cookie has a normal lifespan of one year, so that returning visitors to the site will have their preferences remembered. It contains no information that can identify the site visitor.

1 Year(s)

Pioneer

OptanonAlertBoxClosed

This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information.

1 Year(s)

Pioneer

B. Functionality cookies (Essential cookies)

Functionality cookies are essential for the website to function properly and These cookies improve the convenience of your website visit and improve the user experience. Functional cookies allow the site to remember choices you make (such as your language preference) and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites, and they do not gather any information about you that could be used for advertising or remembering where you’ve been on the internet outside our sites. These cookies are set by Pioneer directly. These cookies are set on your browser based on the legitimate interest of Pioneer to provide for well-operating, customer-friendly websites. You can deactivate these cookies at any time by changing your browser preferences (see point 4 of this Cookie Policy on how to block/delete cookies). However, in this case, the websites might not function properly.

Cookie name	Purpose	Duration	Domain
timezone	This cookie is used to store the timezone information of the client's browser to convert timestamps from server time to the browser's local time.	1 Month(s)	Pioneer
acris_shop_switch_country_id	Keeps the selection of your preferred country / language saved for one month.	1 Month(s)	Pioneer
acris_shop_switch_checked	Keeps the selection of your preferred country / language saved for one month.	1 Month(s)	Pioneer
sw-cache-hash	Required for the website caching mechanism.	0 Day(s)	Pioneer

C. Analytics cookies (Non-essential cookies)

Pioneer uses analytics cookies to provide us with information about the use of our website and to optimise our website.

Analytics cookies are cookies that gather information to evaluate and improve the content of our websites. Analytics cookies collect information about your visit and use of our websites, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies are used to track the performance of the website, for example, to know the number of pages visited or the number of users who viewed a particular section. These cookies do not collect information that directly identifies a user (unless you have a Google account). The analysis of these cookies generates aggregated statistics. They are useful for possible amendments and improvements to the website and all information these cookies collect is only used to improve the working and functioning of our website. These cookies are mainly provided by third parties. These third parties are: _hjSession_xxxxxx, _ga_xxxxxxxxxx, _ga, _hjSessionUser_xxxxxx.

These cookies are set on your browser based your consent. You may withdraw your consent at any time (see point 4 of the Cookie Policy on how to block/delete cookies).

Cookie name	Purpose	Duration	Domain
_hjSession_xxxxxx	A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.	0 Day(s)	Pioneer
_ga_xxxxxxxxxx	NAUsed by Google Analytics to identify and track an individual session with your device.	399 Day(s)	Pioneer
_ga	This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.	399 Day(s)	Pioneer
_hjSessionUser_xxxxxx	Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in subsequent visits to the same site will be attributed to the same user ID.	1 Year(s)	Pioneer

D. Targeting / Advertising cookies (Non-essential cookies)

Targeting or advertising cookies collect information about the user's browsing habits in order to make advertising more relevant to the user and his interests.

We use advertising cookies to understand how users arrive on our websites and how they interact with us on the websites. We also use these cookies to understand how our media campaigns work. This information is used to evaluate and improve the content of our websites and our campaigns and ultimately to improve user experience.

We use third party cookies to (i) deliver advertisements more relevant to you and your interests, (ii) to limit the number of times you see an advertisement, (iii) help measure the effectiveness of an advertisement campaign, and (iv) understand user’s behaviour after having seen an advertisement.

These cookies are provided by following third parties: VISITOR_PRIVACY_METADATA, __Secure-xxxxxxx, YSC, VISITOR_INFO1_LIVE.

These cookies are set on your browser based your consent. You may withdraw your consent at any time (see point 4 of the Cookie Policy on how to block/delete cookies).

Cookie name	Purpose	Duration	Domain
VISITOR_PRIVACY_METADATA	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	6 Month(s)	Youtube.com
__Secure-xxxxxxx	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	0 Day(s)	Youtube.com
YSC	YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.	0 Day(s)	Youtube.com
VISITOR_INFO1_LIVE	This cookie is used as a unique identifier to track viewing of videos.	6 Month(s)	Youtube.com

E. Web beacons / Web bugs

We use web beacons and web bugs. These are mostly single pixel or clear gif technology that tells which visitors clicked on key elements on a webpage. These cookies are provided by following third parties:

These cookies are set on your browser based your consent. You may withdraw your consent at any time (see point 4 of the Cookie Policy on how to block/delete cookies).

Cookie name	Purpose	Duration	Domain
Google Analytics	Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.	729 Day(s)	Google
Hotjar	Hotjar is an intuitive, visual way to discover, consolidate, and communicate user needs, and provides product experience insights that show how users behave and what they feel strongly about.	0 Day(s)	Hotjar Ltd

F. Third party cookies

Some cookies we use are provided by third parties and provide us with information about our websites. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. These cookies may however also collect information about you for their own purposes.

This Cookie Policy does not apply to the use of your information by third parties for their own purposes. Therefore, Pioneer advises you to check the cookie policies of these third parties.

Third party cookies are set on your browser based your consent. You may withdraw your consent at any time (see point 4 of the Cookie Policy on how to block/delete cookies).

4. How can you delete or block our cookies or change your cookie settings?

You have the option to choose to accept only essential cookies via the cookie banner that appears on our websites when you first visit the site. If you close the banner by selecting the ‘X’ button, only essential cookies will be stored. By continuing to use our websites without providing explicit, unambiguous and specific consent via the cookie banner, no other cookies are set on your device. If you have given your consent for non-essential cookies, you have the right to withdraw your consent at any time.

If you wish to block cookies, delete existing cookies (withdraw consent) or change your cookies settings, you can do so via the cookie tool at the bottom of our website. The link on the website redirects you to the cookie management panel where you can adjust your cookie settings.

For more general information on deleting or blocking cookies, please visit: http://www.allaboutcookies.org/ .

You do not have to accept (all of) our cookies. You have the possibility to choose which cookies you want to accept by opting-in to the different categories of cookies through the cookie banner that pops up on our websites when you first visit the site. If you do not provide your preferences or close the cookie banner by pressing the ‘X’ button, only essential cookies will be stored for the websites to function properly.

However, remember that, if you do not accept certain types of cookies, certain parts of our sites and some graphic elements may not be accessible or not look as good and you may not be able to use certain applications, some areas of our websites may take more time to work, or may not function properly.

5. Data Subject’s rights

Certain data that we collect from you through our cookies, pixels, plugins, etc. allow us to identify you as a natural person or may be linked to you. These data therefore qualify as personal data, which is why our Privacy Policy applies to the processing of these data by our cookies.

You can find your rights, which you can exercise as a data subject, including your right to object in case of use of your data for direct marketing purposes, in section 9 of our Privacy Policy.

6. Retention period of the Personal Data

The retention period of these collected personal data may differ from the storage period (lifespan/duration) of the cookie in your browser. We never keep the personal data longer than necessary for the purpose of the processing for which the data was collected.

You can find more information about this in section 7 of our Privacy Policy.

7. (Personal) Data transfers

It is possible that Pioneer or the service providers working for Pioneer can process and transfer (personal) data to countries outside the European Economic Area. Certain third parties (e.g., Google), which Pioneer relies on, and have access to the (personal) data collected by cookies may transfer your personal data to a country outside the European Economic Area (e.g., the United States). Please refer to the privacy and cookie policies of these respective third parties for more information about this transfer.

Pioneer uses Google Analytics cookies to analyse your use of our websites. (In order to protect your personal data, we have concluded a processing agreement with Google. Furthermore, we have made the use of these cookies as privacy friendly as possible by choosing to mask the last octet of your IP address and to disable the possibility of 'data sharing'. We do not use other Google services in combination with the Google Analytics cookies). You can withdraw your consent to the setting of these cookies at any time (see point 4 ).

8. Questions?

If you have further questions or complaints about our websites or about this Cookie Policy, you can contact us:

By e-mail at [email protected];
By mail, for the attention of the Data Protection Officer, Pioneer Europe NV, Keetberglaan 1, 9120 Beveren (Belgium);